11 Specific Skills You’ll Acquire From Reading This Manual 6
Chapter 1: The Purpose Of Headlines & Why Creating
A Powerful, Irresistible Headline Is The Most Valuable
Thing You Can Do! 7
What Is A Headline, Anyway? 7
What Is It About Headlines That Make Then So Important? 8
We’ve Become A
“Headline Society” 9
The Most-Read Part Of Any Ad, Article, Letter, Or Report 10
What The Experts Say
About Headlines 10
What Great Headlines Do 12
1) Get Attention 12
2) Identify A Target Audience 13
3) Deliver A Complete, Benefit-Packed Statement 15
4)
Examples Of Features And Benefits 15
5) Entice The Reader Inside 17
6) Hint At The Promise Revealed In The Body Copy
18
What Happens When The Headline Fails? 19
Headlines Set The Tone 19
The Most Visually Dominant Text 20
Your
One Big Chance To “Hook” Your Reader’s Attention 21
Headlines Tell Your Audience Why They Should Be Interested 22
Summarize Your Benefits Or Offer 22
Communicate
What Sets Your Offering Apart From All Others 23
Without A Headline, There’s Nothing That Jumps Out At The Reader
23
Without A Headline, There’s No Reason For Reading The Rest Of
The Piece 24
A Headline Is A Tool Of Convenience
That Makes Life A Lot Easier
For Your Reader 25
Headlines Are “Telegraphic” Messages 26
A Great Headline
Makes The Rest Of The Writing A Breeze 26
The Headline Is All That Most Viewers Ever See 27
Chapter 2: The Underlying Secret Behind Successful
Headlines 28
Emotions Are The Key -- Here’s Why 28
The Six Basic Motivators Of Human Action 30
103 Appeals You Can Use
To Emotionally Turbo-Charge Your Headlines
And Magnetically Attract Far More Interest In Your Message 31
The Right
Mental Mindset For Creating Powerful, Emotionally-Charged
Headlines 33
Chapter 3: 22 Types Of Headlines For Endless Creative
Possibilities 35
There Are Many Ways To Use Headlines To Your Advantage 35
1) The Direct Statement Headline 37
2) The Question
Headline 37
3) The Testimonial Headline 39
4) The Command Headline 40
5) The How-To Headline 40
6) The Indirect
Headline 42
7) The Guarantee Headline 43
8) The Frustration/Problem Headline 44
9) The Deep Discount Headline
45
10) The Personalized Headline 46
11) The Benefit Headline 47
12) The “Reasons Why” Headline 49
13) The Short Headline 49
14)
The Case History Headline 51
15) The News Headline 52
16) The Numbered Headline 53
17) The “Not This --
But This” Headline 53
18) The “If… Than” Headline 54
19) The Invitation Headline 55
20)
The Offer Headline 55
21) The Attachment Headline 56
22) The Combination Headline 58
Chapter 4: What Do Great Headlines Promise Or Offer? 61
Guarantees 61
1) Guaranteed Results 61
2) Money-Back Guarantee 62
Instant Gratification 63
A New, Improved Alternative Or Solution 64
An Easy Way To Try-Out A Product 65
“Secret”
Information 66
Something Of Vital Interest To A Specific, Targeted Audience 67
Believable Results With Actual Figures
69
Chapter 5: Techniques And Strategies For Creating
Headlines That Work Every Time! 70
The Starting Point Of Great Headlines 70
Think Benefits 72
The “Ultimate” Benefit 73
Multiple
Benefits 74
Understanding Human Nature 75
1) Most people are filled with hope 75
2) It’s difficult to resist something that’s both appealing and
free 76
3) People generally like to reciprocate 76
4) Nobody likes to be misled 76
Arouse Curiosity 77
Use Proven Techniques 79
Write As Many Different Headlines As Possible 80
Study The Masters
81
Think Of Your Headline As A 2-5 Second Commercial 81
Stand Apart With Your Most Unique, Competitive Advantage 82
What Doesn’t Work And Why 83
1) Weak Openings 83
2) Creating Confusion By Attempting To Be Clever 83
3) Company Names And Logos As Headlines
84
4) Vague, General Descriptions That Could Easily Be Tied To
Other Products 85
6 Simple Rules For Writing Captivating Headlines 86
The Attraction Of The Specific 87
Talk To Your Prospect One-On-One
88
Don’t Present The Product -- Present The Reasons Why Prospects
Should Be Interested 89
Your Primary Objective
Is To Convince The Prospect To Read On 90
Make It Believable 91
Job #1: Capture Attention 91
2 Important Keys
To Success: The Venue And the Appeal 92
Get The Reader To “Mentally Experience” The Enjoyment Of All
The
Benefits 92
Offer Useful Information In The Copy Below 93
What’s The Big Idea? 93
Idea Starters 94
Chapter 6: 69 Tips For More Effective Headlines 96
Chapter 7: 7 Simple Headline Formulas 105
Formula #1: The Ultimate Benefit – Fast And Easy! 106
Formula #2: The “Borrow It” Approach 108
Formula #3: The Brainstorm Technique 110
Formula #4: The Power-Packed Combination 113
Formula #5: Forget Your Product -- Deliver The Dream! 115
Formula #6: Use Your Customer’s Own Words 117
Formula #7: Fill In The Blanks 118
Chapter 8: Extra Enhancements That Turn Any Headline
Into A Turbo-Charged, Attention-Getter That
Pulls In
More Prospects And Customers! 126
Add “Quick & Easy” To Your “Magical” Solution 126
Combine A Strong Benefit With An Irresistible
Offer 127
Convey Your Unique Advantages Over Other Available Options 128
Add Original Character And Flair To Your
Headline 129
Replace Unnecessary Words 130
Multiply The Value Of The Offer 131
Chapter 9: Magical Words and Phrases For Winning
Headlines 132
What Kind of Words Work Well In Headlines? 132
Words And Phrases 132
Proven Effective Headline Words 134
Eye-Catching
Words 134
Action Words 135
Some Additional Favorites 135
Favorite Headline Word Combinations And Action Phrases
137
Words To Avoid 140
Chapter 10: Using Design Techniques To Add Extra Impact 141
Font Sizes, Styles And Colors 141
Choose A Format That’s Easy On The Eyes 144
Using A Graphic Image Along
With A Headline 145
Turning Your Headline Into A Graphic 147
Keeping Your Message Clear 147
Key Word Emphasis
148
First Letter Visual Enhancements 149
How To Modify Longer Headlines For Maximum Effectiveness 150
Other Presentation Enhancements 152
A Few Simple Design Concepts That Can Dramatically Improve The
Impact
And Results Of Your Headlines 153
Chapter 11: A Brief Word About Some Of The More
Common Headline Applications 156
Sales Letters 156
Display Ads 158
Postcards 158
Door Hangers 159
Classified Ads 160
Brochures 160
Envelopes 161
Direct Mail Packages 162
Yellow Pages Ads 163
Fax Broadcasts 163
Catalogs 165
Books,
Tapes And Other Information Products 165
Business Cards, Letterhead And Advertising Specialties 166
Newsletters 167
Articles 168
Press Releases 169
Web Sites 170
Banner Ads 173
Signature Files 174
E-mail Messages 175
Discussion Board Postings 176
Appendix A: Interviews With The Experts 177
Monique Harris 177
Ken Silver 180
Wanda Loskot 184
Appendix B: Checklist For Effective Headline Writing 187
Appendix C: Suggested Reading 189
GREAT HEADLINES INSTANTLY
How To Write Powerful, Attention-Grabbing Headlines That Pull In
More Prospects, More Customers and More Profits,
NOW!
Copyright © Robert D. Boduch. All rights reserved worldwide
Well I think that speaks for itself!
You can digitally download in seconds.
But there's more, order today and I'll also include, by the same author:
Bonus #1 Best Headline Words And Phrases - A two sided
list of the best headline words and phrases of all time.
Bonus #2 7 Quick And Easy Headline Formulas - Your instant
guide to creating Dynamite, Attention-Grabbing Headlines.
Bonus #3 How To Get Far More Accomplished In A Lot Less
Time - 113 Tips and Tricks to help you boost productivity and overcome procrastination.
You get the complete 187 page manual plus all three bonuses for
just $57 -But Only If You Order Now!
This Offer Will Not Last Forever! - Digitally download in seconds.
And with a 60 day money back guarantee there's no way you can lose. Once you apply these Headline Secrets
you'll find that your results will start to soar.
Pay buy secure server and digitally download in seconds.
I challenge you to find "Great Headlines Instantly" for sale at a lower
price!
